9 tips to increase your online branding. Today: tip 2 of 9
Welcome to Branding Week! I am creating posts centered on branding and posting them daily. Branding is crucial now more than ever. Your competitors are local, national and international. You compete on the Internet stage. Someone can find you and learn you are 10 minutes away. Someone can find a vendor in your profession and learn they are 10 time zones away! That vendor may be your competitor. Your job is to show the prospect you are uniquely able to provide the products and services they need. They need to hire you and only you.
Branding tip 2: what do you think I do?
Here’s a way to assess your branding. You can measure your branding by asking those closest to you…what they think you do. Fasten your seatbelt. You may be in for a big surprise when you read the answers.
I asked my mom what she thought I did. She replied, “Mark works with computers.” Really?! Mom, with all the computer stuff I have written over the years. With all the steps I have taken in my career. With the two books that I wrote and you read. With my client who made a $1,000,000/day profit. Is your understanding summarized by, “Mark works with computers?”
I asked a neighbor what she thought I did. She wrote a 332 word summary of what she thought I did. Mom was more accurate.
All humor aside, you should know what those closest to you think you do for a living. It is a good test to see how clear your branding is, or isn’t. Your family, friends and neighbors should give you intelligent responses and help you crystallize your branding.
Take any feedback in a positive light. Even bad news is good information. Crystallizing your branding is an ongoing process. It is not easy, but it is something you have to get right.