Glowing review of Attract Your Ideal Customer
In Attract Your Ideal Customer, author Mark Anthony Germanos offers a new and refreshing approach to social media marketing and actually getting to know your customers at a level beyond the impersonal data of demographic numbers. He sets forth that specific targeting rather than the blanket approach to an age-group, a gender, or a group of a certain income or educational level not only yields superior results, but affords a personal touch that is more likely to attract new customers and retain old ones.
Germanos boldly deconstructs the conventional approach to marketing by taking aim at what he calls the “pain point,” or the problem a business or company seeks to solve. His unflinching claim is that internet marketing is the countermeasure to the debilitating symptoms of the pain point, and he adeptly lends support to this claim in each chapter of this intriguing book.
Numerous worksheets inserted throughout the book offer a practical application toward developing a greater understanding of this unique and groundbreaking system. This is one of the most innovative approaches that I’ve seen in a long time, and I am eager to test-drive some of these fascinating and well-grounded theories.
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