Your SEO campaign needs content

In order for your SEO campaign to work, you need content. When I say content, I am talking about static text, videos and audio recordings.

I start with the written word. I can take the written word and use that as a script for a YouTube video or an audio recording. You can too. The search engines enjoy content and will reward you with higher placement in search results if you have more content. With all other factors being equal, a web site with 40 pages will be more attractive to Google than a web site with seven. Google views the larger site as a more valuable source of information and therefore presents it higher in search results.

When I say you need content, I am not kidding. To be conservative, you need more than 6,000 words of content.

That’s right. If you do the math for pages, it would be a 14 page MS Word document. You need to show people you have the solutions they need. You need to promote yourself as the best at what you do and you need to get the right people to hire you.  It’s a tall order.

Reuse your SEO content

When you have this content, you post it everywhere. The more content you post, the more attractive you become to Google and the other search engines. The more likely it is that your ideal customers will find you. It will take a lot of work, especially when you’re just starting out. Have faith. Good things take time. That includes SEO campaigns that work.

I am working with an image consultant named Carole. She has a professional picture. She has her 15 word response “I help you look and feel the way you need to – to get what you want. I interviewed her and send out the recordings for transcription. I was hoping for 6,000 words. Let’s just say…Carole is a talker. I have 24,000 words of content from Carole. The more the better. Blogs. Facebook, LinkedIn, other people’s blogs, articles and press releases…I have Carole’s content for all.

Who wrote this? Sacramento SEO campaign consultant wrote this

Mark Anthony Germanos uses Internet tools to help your ideal customers find you. Mark is the Social Media Director at YourSEOWizard.com, the premier Sacramento SEO company. They offer SEO, Internet marketing and social media solutions that get you on page 1. Getting you on page 1 takes a little time. Good things do take time.

“Yes yes yes,” you may say, “there are a lot of Internet marketing guys out there. How do I know SEO, Internet marketing and  social media will get me more business”? YourSEOWizard.com’s Sacramento SEO Pro Gold package includes creating a 6,000 word document. It has abundant content for a successful SEO campaign. Sacramento SEO Pro Gold will not produce instant gratification. Sacramento SEO Pro Gold works, promotes you to page 1 and gets you more business.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEO, Internet marketing and and social media campaigns to someone you can hold accountable. Tell him to get you more business. Call (916) 752-6767 today. Google “Sacramento SEO” or “Sacramento SEO Pro” to see SEO strategies that can work for you. Mark is available at (916) 752-6767 and at http://www.yourseowizard.com/blog/how-quickly/.

SEO = ?

Welcome to my blog. I will be discussing Search Engine Optimization (SEO) and your online presence pretty often here. Search Engine Optimization (SEO) involves using Internet tools to help you ideal customers find you. Let me ask…how many successful SEO campaigns have you run? Are you familiar with the concept of SEO? Are you saying “what is he talking about”? Whatever your status, I think you will get a good takeaway.

I am a realist. I realize you may say: “This content is great. Can I subscribe to your blog now”? Yes, you can. Just click the Follow button on the lower right hand corner and fill in your e-mail address. Others will bounce from this page and do nothing with this knowledge. They will say either 1) I do not understand that 100% or 2) this is too new. They will turn their backs on this. If that is your mindset…if you would turn your back on something because you do not understand it 100% or because it is too new, then you are in trouble.

Back when the Ford Model T came out, those who bought them first had a comparative advantage. They could go farther, get there faster and get more done. Others stood on the side of the road and they said “WHERE’S THE HORSE?! THERE’S NO HORSE. I DON’T UNDERSTAND THIS 100% IT IS TOO NEW! I WON’T USE IT. STUPID”.

I think that same mindset carries over to today’s tools. You can love them or you can hate them. Just remember…if your customers are using them, you should use them. If your ideal customers are using them, you have to use them too. You need to establish a comparative advantage to attract your ideal customers.

Who wrote this? Sacramento SEO Pro wrote this

Mark Anthony Germanos uses Internet tools to help your ideal customers find you. Mark is the Social Media Director at YourSEOWizard.com, the premier Sacramento SEO company. They offer SEO, Internet marketing and social media solutions that get you on page 1. Getting you on page 1 takes a little time. Good things do take time.

“Yes yes yes,” you may say, “there are a lot of Internet marketing guys out there. How do I know SEO, Internet marketing and  social media will get me more business”? YourSEOWizard.com’s Sacramento SEO Pro Gold package includes creating a 6,000 word document. It has abundant content for a successful SEO campaign. Sacramento SEO Pro Gold will not produce instant gratification. Sacramento SEO Pro Gold works, promotes you to page 1 and gets you more business.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEO, Internet marketing and and social media campaigns to someone you can hold accountable. Tell him to get you more business. Call (916) 752-6767 today. Google “Sacramento SEO” or “Sacramento SEO Pro” to see SEO strategies that can work for you. Mark is available at (916) 752-6767 and at http://www.yourseowizard.com/blog/how-quickly/.

The keyword tag is part of your SEO strategy

One of my competitors blogged that: “the META keyword tag used to be incredibly important in the SEO process but it is now ignored by Google, Yahoo and Bing only reads it for penalization purposes.” Overlooking the poor sentence structure, I feel this advice is 100% wrong. Keywords are very important in your page optimization. They go hand in hand with your title and description tags. Here’s why.

A person looking for someone who provides the goods and services you offer will type keywords in a search window. They will find you if your keywords are consistent with what they type. They will find your competitors if your keywords do not match what they types. For example, suppose you are a San Francisco-based image consultant. You can promote yourself as a San Francisco image consultant. You can use the keyword (or key phrase) San Francisco image consultant in your web site’s META Keyword tag. This will help your page appear prominently when someone searches for San Francisco image consultant. I’ve seen this work with loose grammar. Someone can also search for image consultant in San Francisco and still find you.

The title tag is part of your SEO strategy

Since I mentioned the title and description tags, I should mention those here. The title tag contains the text that appears first when your page appears in a search results window. The title tag also appears at the top when you do a print preview or when you print. This tag is important. Search engines look in the title tag and use that as part of the equation when presenting search results. The title tag for Southwest Airlines’ web site at http://southwest.com is “Southwest Airlines | Book Flights, Airline Tickets, Airfare.” That is no accident. That appears when http://southwest.com appears in your search results window and at the top of the page when you print.

I’m sure you’ve seen some pages that present “default.htm” at the top.  Sadly, the webmaster did not bother adding any verbiage in the title tag. That is highly embarrassing. However, we all have to start learning somewhere.  We are all at different places on the learning curve. I hope that is not the case with your site. If it is, go into the code and enter title tags on all your pages.

The description tag is part of your SEO strategy

The description tag appears after the title when your page appears in search results. If you perform a search and get Southwest Airlines’ home page in your search results, you will see the title, underlined, and then the description of “Southwest has the best deals on flights, hotels and car rentals.” That additional text can pull someone to you or can encourage someone to scroll further down the page.

You need a three pronged approach for your on page Search Engine Optimization. Keywords, titles and descriptions work hand in hand and are all important.

Who wrote this? Sacramento SEO Pro wrote this

Mark Anthony Germanos uses Internet tools to help your ideal customers find you. Mark is the Social Media Director at YourSEOWizard.com, the premier Sacramento SEO company. They offer SEO, Internet marketing and social media solutions that get you on page 1. Getting you on page 1 takes a little time. Good things do take time.

“Yes yes yes,” you may say, “there are a lot of Internet marketing guys out there. How do I know SEO, Internet marketing and  social media will get me more business”? YourSEOWizard.com’s Sacramento SEO Pro Gold package includes creating a 6,000 word document. It has abundant content for a successful SEO campaign. Sacramento SEO Pro Gold will not produce instant gratification. Sacramento SEO Pro Gold works, promotes you to page 1 and gets you more business.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEO, Internet marketing and and social media campaigns to someone you can hold accountable. Tell him to get you more business. Call (916) 752-6767 today. Google “Sacramento SEO” or “Sacramento SEO Pro” to see SEO strategies that can work for you. Mark is available at (916) 752-6767 and at http://www.yourseowizard.com/blog/how-quickly/.